Microsoft adCenter/Bing Expert, PPC Campaign Optimization and Management

CHUCK EVANS
Seattle Area, Washington State

Contact Me At: chucke@chucke.com

Search and Web Marketing professional with 15 years Internet marketing experience and a recognized expert in PPC marketing principles. I want to use my skills in Microsoft adCenter/Bing campaign management and optimization, my experience with other web marketing tools, and the knowledge I gained through my MBA to optimize the performance and profitability of a company's Web marketing campaigns. I have also managed Google and Yahoo PPC campaigns and can leverage the strengths of each platform.

Competencies:

Customer Advocacy: My clients come first and their success with adCenter is my goal. If I can save them money, they will spend more money with us.
Self Confidence: Strong belief in my own knowledge and expertise; Relaxed presentation capabilities.
Client/Coworker Influence: Advocate aggressive optimization solutions that get implemented; clearly articulate ideas and get internal stakeholder buy-in.
Cross-Boundary Collaboration: Success pushing for adCenter feature upgrades, editorial process improvements and client-specific requests by working beyond my immediate team.
Passionate Communicator and Leader: I am always ready to help, to answer questions, and, if I can’t, to find the answers my clients require. I feel most successful when I’m helping others succeed.

Skills:

Expert in adCenter/Bing campaign setup, management and optimization
Proven client successes
Presenter/Panel Member at industry events
Manager of an eight-person PPC team
Broad experience with other web marketing initiatives, including Email, Display, SEO, Web Content Management and Site Localization

Experience:

MICROSOFT, Redmond, Washington: 2005 – Present
Various Roles

Sr. Search Account Manager (May 2008 – Present): Main account manager for several Premium-level search advertising clients, responsible for all account maintenance, strategic optimizations and in-person client presentations. In addition to the client-facing role, I am one of our teams recognized adCenter experts, taking an active role in team training (adCenter operation, Optimizations, Editorial practices). I also eagerly accept any opportunities to get out in front of adCenter clients and the search community in general. I have worked the Bing/adCenter booth at several trade shows and have been a participant on expert search panels at several shows, including two TechTarget Online ROI Summits (where I was part of a three-person panel giving PPC advice to the audience, along with representatives from Google and Yahoo) and, most recently, at the June 2009 SMX Advanced meeting in Seattle, where, again, I was part of a multi-person panel answering audience questions about search optimization.

Lead Media Specialist (April 2007 – April 2008): Front-line manager for a team of eight media specialists on the Select/SMB Team, which managed PPC via adCenter for mid-level Growth and Small/Medium business clients. As a manager I was responsible for weekly 1:1’s, mentoring and coaching of my direct reports, overall portfolio management of our book of business, mid-year reviews, and formal year-end performance reviews. I am very proud of my time as a lead, because I was able to coach and mentor two struggling employees back to “Achieved” status, recommend another for a great new job with the Standard Support team, have another win a Star performance award, and overall have the team meet its performance/quota objectives. While a lead I also attended and graduated the Management Excellence training course.

Sr. Search Marketing Analyst (June 2005 – April 2007): Member of the Search Marketing Organization providing PPC search marketing services via adCenter and MSN.com to Premium-level advertising clients. Subject Matter Expert: adCenter UI, adCenter Reporting, Bulk Load Tool. Manager of two CSG Resources. Team mentor. Trainer for in-team skills classes, including adCenter UI/Reporting, Optimization, and Editorial Policies. As a manager of our CSG resources I had two direct reports and ensured that they were trained on our internal tools and had the resources they needed to be successful in their positions.

FREELANCE WEB MARKETING CONSULTANT, Northbridge, Massachusetts: 2004 – 2005

Contract web marketing services for a series of clients, both large and small, where I provided paid search management, organic search optimization, web site analytics, and email marketing services.

EMPIRIX INC., Waltham, Massachusetts: 2001 – 2004
Web Marketing Manager

In charge of all web-related marketing programs, including web-based advertising, email programs and Empirix website-based lead generation (forms, offers, etc.) and the budget for them. Investigate, recommend and manage web-related advertising campaigns including search engine advertising, banner advertising, email, e-newsletter sponsorships, and web seminars. Optimize the site for search engine effectiveness and run several campaigns of pay-for-click advertising to increase our site visits and leads. Launched the company’s first pay-per-click advertising efforts on Overture and Google (beta tester for Google AdWords) and expanded programs to over $100,000 per quarter budget.

CLICK2LEARN, INC., Bellevue, Washington: 2001
Web Marketing Manager and Webmaster

Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, email, e-newsletter sponsorships, and web seminars. Optimized the site for search engine effectiveness and ran a campaign of pay-for-click advertising to increase our site visits. Managed the company's Internet and intranet web sites, building and maintaining all of the company's web sites using HTML, CSS, XML, ASP, Perl, ODBC and other technologies to keep the site fresh, fast and interesting. Launched company’s first pay-per-click advertising with Goto (which became Overture).

CAPTURA SOFTWARE, INC., Kirkland, Washington: 1999 – 2001
Web Marketing Manager and Webmaster

Maintained, upgraded, localized and marketed the company’s Internet website, www.captura.com. Managed additional marketing projects with a new media focus. Tripled site’s web traffic in one year. Grew leads tenfold. Redesigned site and incorporated multi-lingual interface. Wrote and produced a video profile for the company which was shown on coast-to-coast airline flights. Named Employee of the Quarter for 2nd Quarter, 2000.

HK SYSTEMS, INC., Seattle, Washington: 1993 – 1999
(Formerly FourGen Software and Endura Software.)

Webmaster and Online Marketing Manager (1995 – 1999), Marketing Coordinator (1995 – 1998) and Publications Coordinator (1993 – 1995)

Maintained, upgraded, and marketed the company’s Internet websites, www.hksystems.com, www.endurasoftware.com, and www.fourgen.com. Managed additional marketing projects. Coordinated software manual production, including writing, editing and printing. I was the company’s first webmaster and launched its first-ever internet site in 1994.

FREELANCE PRODUCTION MANAGER, Lynnwood, Washington: 1992 – 1993

Managed the production of medical and nursing books from manuscript through bound book. Trafficked manuscripts among authors, editors and production facilities.

APPLETON & LANGE (a division of Simon & Schuster), Norwalk, Connecticut: 1987 – 1992
Production Editor

Managed the production of medical and nursing books from manuscript through bound book. Trafficked manuscripts among authors, editors and production facilities. Acted as a trainer for level I production editors.

Education

Masters of Business Administration: Suffolk University, Boston

Bachelors Degree, English/Writing: University of Bridgeport, Connecticut

References

Available upon request.