Resume

CHARLES EVANS
Redmond, WA 98052

Search Engine (Pay Per Click, PPC) Marketing – Web Marketing Manager – Microsoft adCenter Expert

Marketing professional with documented success promoting B2B products using web-based technologies. Ten years experience marketing companies by designing, building, translating, managing and promoting Internet and intranet marketing campaigns and websites. Eleven years experience writing, editing and managing marketing projects with a new-media focus. Eighteen years experience with content creation, editing, production and management.

NOTE: I am not currently seeking a position. Thank you for your interest.

Skills include:

SOME OF CHUCK'S POPULAR LINKS:

Search Engine Optimization Tips

HTML Entities, Special Characters, ASCII Codes and Unicode Codes

Free Search Engine Site URL Submission Links

Reviews of Frank Zappa Albums
 

Chuck's Original Music in MP3 Format

EXPERIENCE

Microsoft, Redmond, Washington: 2005 – Present
Senior Search Marketing Analyst

Member of the Search Marketing Organization providing PPC search marketing services via MSN.com.

• Subject Matter Expert: adCenter UI, adCenter Reporting, Bulk Load Tool
• Manager: CSG Resources

CHUCKE.COM, Northbridge, Massachusetts: 2004 – 2005
Web Marketing Consultant

Contract web marketing services for a series of clients, both large and small, where I provided mainly search marketing services.

EMPIRIX INC., Waltham, Massachusetts: 2001 – 2004
Web Marketing Manager

In charge of all web-related marketing programs, including web-based advertising, email programs and Empirix website-based lead generation (forms, offers, etc.) and the budget for them. Investigate, recommend and manage web-related advertising campaigns including search engine advertising, banner advertising, email, e-newsletter sponsorships, and web seminars. Optimize the site for search engine effectiveness and run several campaigns of pay-for-click advertising to increase our site visits and leads.

• Increased the quality and number of software downloads (leads) by improving site search engine positioning via optimization, creating and managing successful pay-per-click campaigns in Google and Overture, improving the download experience, and making downloads easily accessible from our site. On pace in Q2-04 to pull over 700 North American leads from Google alone.
• Doubled search engine advertising effectiveness from a 2% click-through rate (% of total ad impressions resulting in a visit to our site) to 4% and doubled the number of terms being advertised. As a measure of my success with search engines, my budget increased ten-fold from 2001 to the present.
• Performed detailed search engine optimization on our site to improve positioning in search engines (most importantly, in Google) and increase search engine visitors. Weekly site traffic has increased from an average of 5,000 unique visitors per week to over 20,000 per week.
• Re-engineered web site design to remove confusing navigation and improve visitor access to the information they require. Implemented lead capture for white papers, flash demos and recorded web events to increase site lead generation capabilities beyond just downloads.
• Managed an in-house email marketing database of approximately 40,000 addresses (90% North American) to send company newsletters, event announcements, product information and special offers. Improved the subscribe/unsubscribe process for list members while complying fully with national CAN-SPAM legislation requirements.

CLICK2LEARN, INC., Bellevue, Washington: 2001
Web Marketing Manager and Webmaster

Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, email, e-newsletter sponsorships, and web seminars. Optimized the site for search engine effectiveness and ran a campaign of pay-for-click advertising to increase our site visits. Managed the company's Internet and intranet web sites, building and maintaining all of the company's web sites using HTML, CSS, XML, ASP, Perl, ODBC and other technologies to keep the site fresh, fast and interesting.

• Implemented new lead generation methods, including forms to request more information, receive an immediate call-back from sales, and to sign up for email alerts of new products and news.
• Put tracking methods in place to report on lead generation and the effectiveness of particular marketing campaigns linked to the internet site.
• Lead marketing contact for a company-wide Talisma® sales and marketing automation software implementation.
• Managed and implemented a complete site redesign to improve the total user experience, make information easier to find, and to implement XML technologies to facilitate easier site updates and maintenance.

CAPTURA SOFTWARE, INC., Kirkland, Washington: 1999 – 2001
Web Marketing Manager and Webmaster

Maintained, upgraded, localized and marketed the company’s Internet website, www.captura.com. Managed additional marketing projects with a new media focus.

• Increased site traffic from under 5,000 visits per month to over 13,000 visits per month in one year. Company benefited by increased market awareness of its products.
• Increased leads generated by website from under 20 per month to over 250 per month. Many prospects added to sales pipeline.
• Re-architected website to incorporate new languages and to accept new languages with a minimum of extra effort. Spanish and Italian languages rolled out on site in less than one day following translation. Increased customer perception of company as a global company.
• Wrote and produced 75-second company profile video shown on “Profiles in Innovation” series on Continental Airlines flights. Increased mind share among business travelers (company’s core market).
• Wrote and designed two four-color, full-page advertisements that ran in Continental Magazine and its First Class supplement as part of the “Profiles in Innovation” campaign. Business reply card resulted in many leads transferred to sales department.
• Named Employee of the Quarter for 2nd Quarter, 2000.

HK SYSTEMS, INC., Seattle, Washington: 1993 – 1999
(Formerly FourGen Software and Endura Software.)

Webmaster and Online Marketing Manager (1995 – 1999), Marketing Coordinator (1995 – 1998) and Publications Coordinator (1993 – 1995)

• Maintained, upgraded, and marketed the company’s Internet websites, www.hksystems.com, www.endurasoftware.com, and www.fourgen.com. Managed additional marketing projects. Coordinated software manual production, including writing, editing and printing.
• As Webmaster, I supervised a graphical designer and coordinated content submissions. As Publications Coordinator, I supervised a staff proofreader.
• Wrote original proposal to launch company’s Internet site in the Fall of 1994. Launched site in January, 1995. Company was seen as a market leader by being one of the first companies on the Internet with a website.
• Increased site traffic year over year. Between November, 1998 and November, 1999, visits increased from 500 per month to 5,000 per month.
• Wrote and rewrote the content of the website over the years to reflect the company’s changing product and marketing focus. This kept the company’s message current for its customers and prospects.
• Wrote and edited majority of company collateral, including brochures, data sheets and white papers. Company was able to provide its sales force with up-to-date collateral for prospects.
• Member of team that created the first graphical user interface standards for the company’s first Windows-based products. Presented a consistent user interface to customers.
• Revamped company’s book production process to minimize errors and costly reprinting of its software manuals. Saved significant money and time during the production process.

FREELANCE PRODUCTION MANAGER, Lynnwood, Washington: 1992 – 1993
Book Production Manager

Managed the production of medical and nursing books from manuscript through bound book. Trafficked manuscripts among authors, editors and production facilities.

APPLETON & LANGE (a division of Simon & Schuster), Norwalk, Connecticut: 1987 – 1992
Production Editor IV

Managed the production of medical and nursing books from manuscript through bound book. Trafficked manuscripts among authors, editors and production facilities. Acted as a trainer for level I production editors.

EDUCATION

Masters of Business Administration (May 2005): Suffolk University, Boston, Massachusetts

Bachelors Degree, English/Writing (May 1985): University of Bridgeport, Connecticut

TECHNICAL TRAINING

MarketFirst online marketing campaign management software, October, 2000. (See http://www.pivotal.com/products/campaign_portal.asp for information on the product.)

Microsoft Content Management System, April, 2004.

REFERENCES

Available upon request.