Resume

CHARLES EVANS
Redmond, WA 98052

Search Engine (Pay Per Click, PPC) Marketing – Web Marketing Manager – Microsoft adCenter Expert

Marketing professional with documented success promoting B2B products using web-based technologies. Ten years experience marketing companies by designing, building, translating, managing and promoting Internet and intranet marketing campaigns and websites. Eleven years experience writing, editing and managing marketing projects with a new-media focus. Eighteen years experience with content creation, editing, production and management.

NOTE: I am not currently seeking a position. Thank you for your interest.

Skills include:

  • Strong analysis of marketing metrics, including ROI on campaigns and effectiveness of response
  • Internet advertising (MSN adCenter expert, Google Adwords expert, banner ads, online newsletters, email-based direct advertising)
  • Search engine optimization (SEO) expert
  • Website marketing techniques
  • Detailed reporting of advertising effectiveness
  • Webtrends site and advertising reporting
  • Web team and project management
  • Ownership of web marketing budget
  • Microsoft Content Management System administration
  • HTML, JavaScript, ASP, XML, CGI, CSS
  • Microsoft Content Management System Administration (CMS)
  • Website localization management
  • Graphics creation and optimization (Photoshop, Freehand and Flash)
  • Server administration (Windows, UNIX)
  • Site administration (IIS, Apache)
  • Print advertisement creation
  • Copywriting and editing

SOME OF CHUCK'S POPULAR LINKS:

Search Engine Optimization Tips

HTML Entities, Special Characters, ASCII Codes and Unicode Codes

Free Search Engine Site URL Submission Links

Reviews of Frank Zappa Albums
 

Chuck's Original Music in MP3 Format

EXPERIENCE

Microsoft, Redmond, Washington: 2005 – Present
Senior Search Marketing Analyst

Member of the Search Marketing Organization providing PPC search marketing services via MSN.com.

CHUCKE.COM, Northbridge, Massachusetts: 2004 – 2005
Web Marketing Consultant

Contract web marketing services for a series of clients, both large and small, where I provided mainly search marketing services.

EMPIRIX INC., Waltham, Massachusetts: 2001 – 2004
Web Marketing Manager

In charge of all web-related marketing programs, including web-based advertising, email programs and Empirix website-based lead generation (forms, offers, etc.) and the budget for them. Investigate, recommend and manage web-related advertising campaigns including search engine advertising, banner advertising, email, e-newsletter sponsorships, and web seminars. Optimize the site for search engine effectiveness and run several campaigns of pay-for-click advertising to increase our site visits and leads.

CLICK2LEARN, INC., Bellevue, Washington: 2001
Web Marketing Manager and Webmaster

Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, email, e-newsletter sponsorships, and web seminars. Optimized the site for search engine effectiveness and ran a campaign of pay-for-click advertising to increase our site visits. Managed the company's Internet and intranet web sites, building and maintaining all of the company's web sites using HTML, CSS, XML, ASP, Perl, ODBC and other technologies to keep the site fresh, fast and interesting.

CAPTURA SOFTWARE, INC., Kirkland, Washington: 1999 – 2001
Web Marketing Manager and Webmaster

Maintained, upgraded, localized and marketed the company’s Internet website, www.captura.com. Managed additional marketing projects with a new media focus.

HK SYSTEMS, INC., Seattle, Washington: 1993 – 1999
(Formerly FourGen Software and Endura Software.)

Webmaster and Online Marketing Manager (1995 – 1999), Marketing Coordinator (1995 – 1998) and Publications Coordinator (1993 – 1995)

FREELANCE PRODUCTION MANAGER, Lynnwood, Washington: 1992 – 1993
Book Production Manager

Managed the production of medical and nursing books from manuscript through bound book. Trafficked manuscripts among authors, editors and production facilities.

APPLETON & LANGE (a division of Simon & Schuster), Norwalk, Connecticut: 1987 – 1992
Production Editor IV

Managed the production of medical and nursing books from manuscript through bound book. Trafficked manuscripts among authors, editors and production facilities. Acted as a trainer for level I production editors.

EDUCATION

Masters of Business Administration (May 2005): Suffolk University, Boston, Massachusetts

Bachelors Degree, English/Writing (May 1985): University of Bridgeport, Connecticut

TECHNICAL TRAINING

MarketFirst online marketing campaign management software, October, 2000. (See http://www.pivotal.com/products/campaign_portal.asp for information on the product.)

Microsoft Content Management System, April, 2004.

REFERENCES

Available upon request.